Nadina Rosengren
Communications I Strategy I Mangement
About me
Communication and media expert with extensive experience in both strategic and operational roles.
As the chief of staff for the Mayor of Botkyrka since 2019, I have honed my skills in brand management, leading cross-functional teams and overseeing complex projects. Some areas of expertise are campaigns, crisis communication, legislative agenda crafting, public relations and stakeholder management.
My career has afforded me leadership roles within the UN, Sweden's Governmental Offices, various NGOs, and the Swedish Social Democratic Party. Allowing me to develop innovative approaches to achieving goals.
Word of mouth
Olof Skoog
Former UN Ambassdor
"With her skill, enthusiasm, efficiency, precision and creativity she has been invaluable for the communication and media work during Sweden's time in the UN Security Council."
Ebba Östlin
Mayor of Botkyrka
"Whether it's crisis management or political communication, Nadina Rosengren possesses a unique ability to strategically and in a result-oriented way create understanding for the most complex of issues.
This has been demonstrated both in public opinion and electoral outcomes."
Tomas Engholm
Head of Communciation at Sweden's
Ministry for Enterprise and Innovation
"With her natural and humble demeanor she led us in developing our conversations about both communication and social issues.
Particularly notable is her ability to understand complex contexts and translate them into understandable communication."
Key competence
Public relations and media
Overseeing all media relations and communication strategies. My role often involves crafting and disseminating press releases, coordinating media coverage and serving as advisor. Also monitoring media trends and measuring the effectiveness of communication efforts, driving continuous improvement in public engagement and brand perception.
Mangement support
Being Chief of Staff has provided me with valuable experience in supporting high-level leaders. The key to success lies in being humble, meticulous in planning and follow-up, and having a clear understanding of the needs and support required for individuals to fulfill their roles. This involves everything from business intelligence and negotiations to overseeing complex projects and making sure that identified individuals have a sustainable way of working.
Crisis communication
Being in charge of the communication during several incidents of national interest has installed in me a highly resilient calmess. By listening carefully, asking the right questions and understanding the concerns of various stakeholders I have extensive experience in navigate crises effectively. Ensuring the best possible outcomes for all involved.
Social Media
With both academic expertise and a deep-rooted understanding of social media dynamics, I have crafted engaging content and strategies tailored to diverse audiences. I try to continuously adapt to emerging trends and technologies, striving for impactful campaigns. Through collaboration and data analysis, I ensure objectives are not just met, but exceeded."
Campaigns and PR
I have had the privilege of contributing to several impactful campaigns and PR-projcets at local, national and international level. Below are a few highlights that have received recognition, including the Ministry for Foreign Affairs' "Communications Gold" and Giva Sweden's "Fundraiser of the Year."
